Our Story

Hidden Gem is a quaint esoteric shop in the heart of Observatory with a mission of bringing a little magic into the lives of all who visit it. The shop stocks a wide variety of bespoke treasures from all over the world, for those who love anything mystical and spiritual.

I have always dreamed of owning an esoteric shop. From a young age, I valued making everyday life sacred, connecting to the divine, embracing one’s warrior goddess, and practicing self-love. These values translate into every purchase made; every item brought into the shop. My passion for an esoteric path gained momentum whilst studying Metaphysics. This is when my manifestation work started and the vision for the shop was born.

The Hidden Gem team is a progressive group of people genuinely interested in sharing their knowledge and love with all those that visit this shop. The shop boasts gorgeous one-of-a-kind items at affordable prices. We welcome you to visit us!

With love and light,

Phillippa Schmulian

Owner & Founder



“I am so in love with this healing space. Magickal finds and beautiful people, the meditations are out of the world. “

  • Mary-Jane Luka

“Everything I could ever have hoped to find. A sweet little gem in the heart of Cape Town – the staff is incredibly helpful and very informative. Thank you, Phillippa for creating such a magickal spot. “

-Monique Josh


Hidden Gem

23 Lower Main Road

Observatory, Cape Town


Need some magick in your life? Please contact us:


+27 83 232 3364


We are open Monday to Saturday, from 10:00 am to 6:00 pm.

Monday Meditations from 7:00 pm to 8:00 pm.