A Little Magic

A Sacred Divine Space


Hidden Gem is a quaint esoteric shop in the heart of Observatory with a mission of bringing a little magic into the lives of all who visit it. The shop stocks a wide variety of bespoke treasures from all over the world, for those who love anything mystical and spiritual.

I have always dreamed of owning an esoteric shop. From a young age, I valued making everyday life sacred, connecting to the divine, embracing one’s warrior goddess, and practicing self-love. These values translate into every purchase made; every item brought into the shop. My passion for an esoteric path gained momentum whilst studying Metaphysics. This is when my manifestation work started and the vision for the shop was born.

The Hidden Gem team is a progressive group of people genuinely interested in sharing their knowledge and love with all those that visit this shop. The shop boasts gorgeous one-of-a-kind items at affordable prices. We welcome you to visit us!

With love and light,

Phillippa Schmulian

Owner & Founder

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Phillippa Schmulian


With a fabulous talent for writing seductive copy, a natural eye towards business matters and drive to succeed, founder Janet Riley had over 20 years’ in the copywriting business before forming The Write Stuff. She’d discovered over the years that the never-ending process of “find project”, “finish project”, “repeat”, was getting old. She wanted to focus on the writing end of her business, not spend all her time seeking clients.

With an MBA, serious copywriting chops and a fabulous sense of humor that comes across in her writing, Janet has undertaken copywriting for such corporate giants as Hewlett Packard, Barnes & Noble, Macy’s and numerous Fortune 500 companies.

See Janet’s Resume

“serious copywriting chops and a fabulous sense of humor”

Carla Pretorius

A Trusted Healer


Janet knows she wouldn’t get a fraction of the things done she wants to if it wasn’t for her awesome crew. Kara Margules heads up our sales department, helping us find new clients in need of copywriting services when she’s not hitting the sales herself. Marie St. Clair keeps our copywriters working while developing awesome new craft designs. Jason Andrews leads our exceptional IT support team when he’s not making a new batch of award-winning homebrewed ale.

The Write Stuff wouldn’t be anywhere if it wasn’t for our highly-skilled team of copywriters. Covering industries from accounting to zoo advertising, our amazing copywriters can cover any campaign for any business anywhere in the world.